Is your organisation visible to AI search?

An AI visibility audit evaluates whether AI systems such as ChatGPT, Perplexity, and Google’s AI Overviews can identify, interpret, and cite your organisation based on its website content, structure, and credibility signals.

Request your AI visivility audit

How AI search is changing discovery

Buyers are no longer navigating lists of results in the same way. They are asking direct questions and receiving synthesised answers.

Analysts suggest traditional search behaviour will continue to decline as users turn towards conversational interfaces and AI-generated responses.

This introduces a different layer of visibility, where inclusion in the answer determines whether your organisation is seen at all.

What an AI visibility audit is and what it assesses

An AI visibility audit is a structured review of how your website is interpreted by AI-powered search systems.

It assesses whether your content, credentials, and structure allow AI systems to identify your organisation, understand your expertise, and reference you accurately.

The outcome is a clear report outlining where visibility is being limited and what needs to change.

How the AI visibility audit reviews your website

We review your website in the same way AI systems do.

This includes how your content is structured, how clearly your expertise is expressed, and whether key information can be interpreted and extracted reliably.

Each audit is conducted and reviewed by a senior practitioner. This is a manual review, not an automated scan or checklist.

What GEO and AEO are and why they matter

Generative Engine Optimisation (GEO) addresses how AI systems interpret your website, assess credibility, and decide whether to reference your organisation when responding to a query.

Answer Engine Optimisation (AEO) relates to how clearly your content responds to questions, and whether that content can be extracted and presented accurately.

Together, they determine whether your organisation is included, summarised, or overlooked when AI systems are asked about your services or products.

Who the AI visibility audit is for

This audit is best suited to established organisations with an active online presence and a clear commercial reliance on digital visibility.

It is particularly relevant for professional services, technology organisations, education providers, and specialist consultancies operating in competitive markets.

If you are unsure whether AI visibility applies to your organisation, this audit provides a clear and practical answer.

// Why this matters now

What happens if your organisation is not visible in AI search

You may not be considered

Generative AI is increasingly used during early-stage research and vendor discovery. Buyers often engage AI tools before visiting a website.

If your organisation is not referenced in that early interaction, it may not appear on the initial shortlist, regardless of the strength of your offering or positioning.

You lose visibility early

A growing share of search journeys now conclude without a website visit. Users find what they need directly within AI-generated summaries.

In this context, visibility is defined by whether your organisation is included and clearly represented within the answer itself.

You miss the moment

AI search often resolves to a single response rather than a list of options. Users are presented with one answer rather than multiple choices.

If your organisation is not referenced in that response, there may be no further interaction, and the opportunity to be considered is limited to that moment.

You appear less credible

AI systems assess whether expertise, credentials, and services are clearly expressed. They favour organisations that are easier to interpret with confidence.

Where these signals are unclear, your organisation may be overlooked in favour of competitors whose content is more structured and easier to trust.

You fall behind over time

Many organisations have not yet addressed how they appear in AI-generated answers. This creates a short-term opportunity that is unlikely to remain open.

As expectations develop, the effort required to improve visibility increases, and early movers are more likely to establish a stronger position.

We offer a limited number of audits each month as part of our advisory work. It allows us to understand how organisations are positioned and where we can add value.

You will receive the full report at no cost. If the findings prompt a conversation, we are happy to have it. If not, the report is yours to act on as you choose.

What to expect

What the AI visibility audit includes

You receive a structured report outlining how your organisation is interpreted by AI systems, where visibility is being limited, and what to do next.

The report includes:

How AI systems interpret your organisation, services, and expertise

Whether your content can be extracted and cited accurately

Where structural or clarity gaps are limiting visibility

The types of questions your site currently cannot answer

A prioritised set of recommendations for improvement

The report is delivered to your inbox within three working days of confirmation.

Request your AI visibility audit

Tell us a little about your organisation and what you are hoping to understand. We will review your submission and confirm next steps.

Your name
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Company name
Website URL
What are you hoping to get from this assessment?
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Frequently asked questions about AI visibility and this audit